Complete archive · Twelve stories
The full story of the work.
From founding products and designing at unicorn scale to leading an AI SaaS transformation and building a live product with AI. Nothing reduced to a highlight reel.
All work
Every story.
Each article preserves its complete original text and imagery, with added context to make the decisions and outcomes easier to navigate.
I became a product designer by accident—and built something thousands loved.
Creating a product loved by thousands.
From a hostel sketch to €500k in four weeks.
The full Leemur story.
at a unicorn.
I joined a unicorn to design features. I learned to design operations.
Research, operations and product foundations.
→ direction.
How I turned rising support tickets into a scalable product foundation.
A complete walkthrough.
I inherited a powerful AI product with no design foundation. Here’s what I changed.
A two-year transformation.
Flexibility.
Judgment.
The SaaS design principles I wish I’d learned earlier.
The principles behind the work.
I design agents and skills—not just screens. Here’s what that actually means.
Research infrastructure, product advisors and reusable AI capabilities.
I shipped a real product with AI. I still don’t know how to code—or maybe I do?
The unabridged story.
A design team grows when its designers do. Here’s how I make that happen.
The framework behind my approach to developing design talent.
Taste is the part AI can’t generate for you.
A visual notebook of 73 generated images—and the judgment behind what stays.
The model can make music. Taste makes it worth hearing.
Ten released tracks—and the judgment that turns generated sound into something worth replaying.
Old screens, unfinished stories and the work that shaped me.
All fifteen original images.