Product Design Lead · AI & SaaS
I’m Víctor. I help startups and product teams set direction, build strong design foundations and turn ambitious ideas into products people understand.
Enterprise reach
Global organizations relying on AI market intelligence and workforce operations products I helped shape.
CHANEL
Audi
Telefónica
Mondelēz
Zoetis
amazon
ebay
JUST EAT
Through my work at FounderNest and Jobandtalent.
Selected work
Three stories about design leadership under real constraints — aligning direction, systems, teams and delivery.
01 · FounderNest · AI SaaS
As the only in-house designer, I led the product transformation while the team kept shipping — making a powerful platform clearer, faster and easier to evolve.
Read the case study
02 · microverse · 0→1
I created an end-to-end learning platform with audio, adaptive review, collectibles, cloud progress and the content system behind it.
03 · Jobandtalent · B2B Operations
I traced a support problem across countries, sessions and service teams — then turned the evidence into a scalable document experience.
Read the case studyBeyond the highlights
See the complete body of work—from early 0→1 products to design leadership, AI SaaS, agent design, visual and musical exploration, and the experiments in between.
The origin story
Before the unicorn and the AI platforms, there was an MVP for chat fiction called Leemur.
“We launched. It took off. Then one of Spain’s biggest publishers called.”
Leading designers
My main goal as a lead is to help designers grow into the challenges the company needs them to solve.
Career framework · Team growth · AI
Four pillars, six levels and a practical coaching system that turns individual development into stronger product judgment, autonomy and business impact.
Read the leadership storyHow I work
I combine data, user behaviour and team context to separate symptoms from the problem worth solving.
I look upstream: information architecture, reusable patterns and product models that support what comes next.
I align product and engineering around explicit trade-offs, helping teams make better decisions without design becoming a bottleneck.
About
I’ve founded products, spent three years inside a unicorn, led design for an AI intelligence platform and built a real application with AI tools. I can set vision, establish the systems and rituals a team needs, challenge product strategy and still move into the details when the work demands it.